Imprint & Privacy

Imprint

Operating company

200bar.ai is a brand of Gamper Klimmek Consulting
Sole proprietorship (Einzelfirma)
Seeburgstrasse 22
6006 Luzern
Switzerland

Owner

Jessica Gamper Klimmek

UID (Company registration number)

CHE-235.928.528

Contact

hello@200bar.ai
www.200bar.ai

Privacy Policy

Who is responsible

Gamper Klimmek Consulting (operating as 200bar.ai), Seeburgstrasse 22, 6006 Luzern, Switzerland. Contact: hello@200bar.ai. We are a sole proprietorship and are not legally required to appoint a data protection officer.

What data we collect and why

Server logs (Vercel, USA). Our hosting provider automatically records IP address, browser type and version, operating system, referrer URL, and timestamp. This is required to deliver the site and protect against abuse. Legal basis: legitimate interest (Art. 6 para. 1 lit. f GDPR / Art. 31 para. 2 lit. c revDSG). Logs are kept for up to 30 days.

Privacy-friendly analytics (Vercel Web Analytics & Speed Insights, USA). We measure aggregate visits, country-level geography, referrers, device class, and page performance. No cookies are set. IP addresses are not stored. No cross-site tracking. Legal basis: legitimate interest. See Vercel's privacy policy.

Fonts (Bunny Fonts, Slovenia / EU). Typefaces are served via Bunny Fonts, a GDPR-compliant CDN that does not log IP addresses or set cookies. Legal basis: legitimate interest. See bunny.net privacy policy.

Discovery calls (Calendly, USA). When you book a call, Calendly processes your name, email address, and scheduling information on our behalf. See Calendly's privacy policy. Legal basis: consent (Art. 6 para. 1 lit. a GDPR) and pre-contractual measure (lit. b).

Resource download form (Tally.so, Belgium / EU). If you click "Get free resources," a form widget from Tally loads in a pop-up. Tally processes the email address you submit and forwards it to us. We use it to deliver the PDFs and send occasional dive-shop automation tips; you can unsubscribe at any time. The Tally script is only loaded after you click the button — not on page load. See Tally's GDPR page. Legal basis: consent (Art. 6 para. 1 lit. a GDPR).

Contact form (FormSubmit, USA). When you use the contact form we collect your name, email address, and message (all required), plus optionally your dive shop or business name and the topic you select (automation, website, both, or other). We use this solely to answer your enquiry and take any pre-contractual steps you ask for. The form is delivered to our inbox by FormSubmit, a form-to-email forwarding service; because it is US-based, sending the form transfers your message to the USA, which happens only at your request and is necessary to deliver the message you choose to send (Art. 49 para. 1 lit. a/b GDPR; Art. 17 revDSG). See FormSubmit. Legal basis: consent (Art. 6 para. 1 lit. a GDPR) and, where your enquiry concerns a possible engagement, pre-contractual measure (lit. b). We keep your enquiry only as long as needed to handle it and any relationship that results, then delete it.

We do not sell your data and do not share it with third parties for marketing purposes.

Cookies and tracking

Consent-gated analytics. This site uses two optional analytics tools — Google Analytics 4 and Microsoft Clarity — whose cookies are set only after you accept via the consent banner. You can withdraw consent at any time by clicking Cookie settings in the footer. Until consent is given, no tracking cookies are set and no data is sent to these processors.

Strictly necessary storage. One first-party entry (200bar_consent) records your cookie-consent choice. It contains no personal data and is required for the banner to function correctly. Legal basis: strictly necessary (no consent required).

Vercel Web Analytics & Speed Insights (cookieless baseline). Our hosting provider's aggregate analytics run without cookies and without storing IP addresses. Legal basis: legitimate interest (Art. 6 para. 1 lit. f GDPR / Art. 31 para. 2 lit. c revDSG). See Vercel's privacy policy.

Google Analytics 4

Processor: Google Ireland Ltd (Gordon House, Dublin 4, Ireland) and Google LLC (USA), a subsidiary of Alphabet Inc. Purpose: aggregate usage measurement, returning-visitor identification, and conversion measurement. Cookies set: _ga (expires 2 years) and _ga_* (session-scoped, expires when the session ends or after 24 hours of inactivity). Retention: up to 14 months in Google Analytics, after which data is automatically deleted. Google Signals and remarketing are disabled. Legal basis: consent (Art. 6 para. 1 lit. a GDPR / revDSG). A Data Processing Addendum (DPA) is in place. Data transfers to the USA are covered by the EU–US and Swiss–US Data Privacy Frameworks. No data is sent before opt-in.

Microsoft Clarity

Processor: Microsoft Ireland Operations Ltd (One Microsoft Place, Dublin 18, Ireland) and Microsoft Corporation (USA). Purpose: session recordings and heatmaps used to understand how visitors interact with the site and to improve usability. Cookies set: _clck and _clsk (first-party, session/12-month retention); CLID, MUID, and ANONCHK (third-party, Microsoft domains). Session recordings are retained for approximately 30 days. Legal basis: consent (Art. 6 para. 1 lit. a GDPR / revDSG). Transfers to the USA are covered by Microsoft's certification under the EU–US and Swiss–US Data Privacy Frameworks, with Standard Contractual Clauses (SCCs) as an additional safeguard. No data is sent before opt-in.

Cookie table

Name	Provider	Purpose	1st / 3rd party	Expiry
200bar_consent	200bar.ai	Stores your cookie-consent choice	1st party	1 year
_ga	Google Analytics 4	Distinguishes unique users	1st party	2 years
_ga_*	Google Analytics 4	Session state & conversion tracking	1st party	Session / 24 h
_clck	Microsoft Clarity	Persists Clarity user ID	1st party	1 year
_clsk	Microsoft Clarity	Connects page views into a session	1st party	1 day
MUID	Microsoft	Unique user identifier across Microsoft properties	3rd party	1 year
CLID	Microsoft Clarity	Identifies the first time Clarity saw this visitor	3rd party	1 year
ANONCHK	Microsoft	Confirms the MUID identifier and indicates it is not used for advertising	3rd party	10 minutes

Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects (Art. 22 GDPR / Art. 21 revDSG).

Children

This site is a business-to-business service and is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a minor has provided us with personal data, contact us at hello@200bar.ai and we will delete it.

Your rights

Under the Swiss revDSG and the GDPR (where applicable), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten")
• Request restriction of processing
• Receive your data in a portable, machine-readable format
• Object to processing based on legitimate interest
• Withdraw consent at any time (without affecting prior lawful processing)

To exercise any of these rights, contact us at hello@200bar.ai. We respond within 30 days. No fee applies unless the request is manifestly unfounded or excessive.

Data retention

Lead-magnet email addresses: kept until you unsubscribe or request deletion, and then promptly removed (max. 30 days).

Discovery-call booking records: kept for the duration of the client relationship plus 12 months.

Invoicing and accounting data: kept for 10 years, as required by Swiss commercial law (Art. 958f OR).

Server access logs: kept for up to 30 days.

International transfers

Some processors (Vercel, Calendly, Google, Microsoft, FormSubmit) are based in the United States. Transfers to Google, Vercel and Microsoft (Clarity) are covered by those providers' certification under the EU–US Data Privacy Framework and the Swiss–US Data Privacy Framework, with Standard Contractual Clauses (SCCs) as an additional safeguard for Microsoft Clarity. Calendly relies on SCCs and equivalent safeguards recognised under the Swiss revDSG. Tally and Bunny Fonts are based in the EU; no adequacy decision is required. Contact-form submissions are forwarded via FormSubmit (USA); as there is no adequacy decision or framework certification for that service, the transfer relies on the derogation for transfers necessary to fulfil your request (Art. 49 para. 1 GDPR; Art. 17 revDSG) and happens only when you choose to send the form. No personal data flows to US-based analytics processors before you give consent.

Complaints

You can lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC): www.edoeb.admin.ch. Visitors in the EU may also lodge a complaint with the supervisory authority of their country of residence.

Changes to this policy

We may update this policy as our tools and processes evolve. The effective date at the top of this page reflects the most recent revision.

Terms of Service (AGB)

Last updated: 6 June 2026

1. Scope of services

These terms apply to all web design, AI automation, and related consulting engagements delivered by Gamper Klimmek Consulting (operating as 200bar.ai), Seeburgstrasse 22, 6006 Luzern, Switzerland — referred to below as "200bar" or "we".

Services include custom website design and build, AI workflow automation (e.g. inquiry routing, review follow-up, booking integrations), discovery calls, ops audits, and sprint-based project packages. Each engagement is defined in a written proposal or statement of work agreed before work begins.

2. Quotes and fixed-scope pricing

Every project is scoped and priced in writing before work starts. The agreed scope is fixed; anything outside it is treated as a change request and quoted separately before we act on it. We will not begin additional work — or bill for it — without your written sign-off on the new scope and price.

3. Payment terms

Projects typically require a deposit (usually 50 %) before work begins and the balance on or before handover of the final deliverables. The exact schedule is stated in the proposal. Invoices are issued in the currency specified there (usually CHF or EUR). Payments are due within the number of days shown on the invoice (default: 14 days).

Third-party tools and platforms (hosting, AI providers, automation software, messaging APIs, etc.) are paid by you directly to those vendors. 200bar adds no markup on third-party costs and is not responsible for their pricing or availability.

4. Client responsibilities

Timely delivery of content, brand assets, login credentials, and feedback is essential for us to hit agreed timelines. Delays caused by late client input may shift milestones or incur additional costs; we will flag this in writing before charging more.

You are responsible for ensuring that any content, images, copy, or data you provide to us is accurate, legally yours to use, and does not infringe third-party rights or applicable law. We will not knowingly publish unlawful material, but we are not liable for content you supply.

5. Intellectual property and ownership

Custom builds (yours to keep). For bespoke website and automation builds, everything is set up inside your own accounts — your hosting, your domain, your automation platform. On receipt of full payment, you own the deliverables outright. There is no lock-in: you can move, modify, or hand the work to another provider at any time. 200bar retains no ongoing access unless you specifically ask us to maintain it.

Pre-existing materials. 200bar retains all rights to its own frameworks, templates, processes, and know-how developed before or independently of your project. We may reuse these across other client work.

Pre-built / hosted products. Where we offer a pre-built or hosted tool (e.g. a shared marketing automation product running on our infrastructure), you receive a licence to use it for the duration of your subscription — not ownership. Different pricing and terms apply to those offerings and are stated separately.

6. Use of AI tools

We may use AI-assisted tools to help create or adapt images, video, copy, and code as part of a build. The legal framework for AI-generated material is still evolving, and several questions — including how third-party rights attach to such output — remain unsettled. Where we use AI tools to produce parts of a deliverable, we cannot fully verify that no third-party rights subsist in the generated material, and a comprehensive check is not technically possible for us. For this reason, we cannot accept liability for third-party-rights claims arising specifically from AI-generated components that we could not reasonably have detected. This does not change what you receive: your custom build is still yours to keep — set up in your own accounts and owned outright on full payment (see clause 5) — and it sits alongside your existing responsibility for content and materials you supply to us (see clause 4). If the legal landscape changes materially, the parties will review the position in good faith and negotiate a fair adjustment to the contract.

7. Showcasing our work

We are proud of the work we deliver, and we like to show it. After a project ships, 200bar may reference the engagement and display the delivered work — screenshots, a link to the live site, and a short summary of what we built and the results — in our own portfolio and marketing, in a way that is customary for design and automation studios. You can see how we do this on our live work page.

This never affects your ownership: custom builds remain yours to keep, set up in your own accounts with no lock-in. Showcasing is about us referencing the engagement, not retaining any rights to your site, your data, or your accounts.

If you would rather we keep an engagement private, just tell us — this permission can be excluded or limited by written agreement, including before work begins. And once granted, you can withdraw it at any time, for any reason, by telling us in writing: on request we will stop using the material going forward and, where it is reasonably within our control, remove it from our own portfolio and marketing. (We cannot recall third-party copies, caches, or print that are no longer under our control.)

8. Third-party tools and running costs

We design and build workflows that integrate third-party platforms. You contract with and pay those platforms directly. 200bar is not a reseller, adds no markup, and accepts no liability for third-party outages, price changes, policy changes, or discontinuation of service.

9. Revisions and acceptance

The number of included revision rounds is stated in your proposal. Additional rounds are billed at our standard day rate. Deliverables are considered accepted — and the balance invoice becomes due — if you do not raise written objections within 10 business days of handover. Acceptance is not affected by minor items that do not impair use (e.g. cosmetic preferences not covered by the brief).

10. Warranties and disclaimer

We deliver services with reasonable professional skill and care, and we stand behind what we build. Beyond that, services are provided "as is" and without warranty of any kind not expressly stated here. We make no guarantee of specific business outcomes — including search-engine rankings, booking volumes, revenue uplift, or conversion rates — as these depend on factors outside our control.

11. Limitation of liability

To the maximum extent permitted by Swiss law, 200bar's total liability for any claim arising from or related to an engagement is limited to the fees actually paid by you for the specific work giving rise to the claim. We are not liable for indirect, consequential, incidental, or special loss (including lost revenue or profits) even if advised of the possibility of such loss.

12. Force majeure

Neither party is in breach for any delay or failure to perform caused by an extraordinary, unforeseeable event outside its reasonable control — for example strikes, official or court orders, pandemics, or a major outage or failure of an upstream provider (such as a hosting, AI, automation, or messaging platform) despite reasonable precautions. For as long as such an event prevents performance, the affected delivery dates and milestones are paused and the timeline extends by the duration of the impediment. The affected party will notify the other in writing without undue delay and resume performance as soon as the event ends.

13. Confidentiality

Each party agrees to keep the other's non-public business information — including client data, pricing, strategies, and technical details — confidential for the duration of the engagement and for two years afterwards. This does not apply to information that is or becomes publicly known through no fault of the receiving party, or that must be disclosed by law.

14. Term, cancellation, and refunds

Either party may end an engagement at any time with written notice. We always aim to leave you in a fair position — and since custom builds are set up in your own accounts and are yours to keep, ending an engagement never leaves you locked out of work you have paid for.

If you end an engagement after work has begun, the following applies:

• Work completed up to the cancellation date is payable at the agreed rates.
• Third-party and external costs we have already committed on your behalf (for example licences, stock assets, paid plugins, or subcontractor work already ordered) are payable in full at 100%, as we cannot recover them once committed.
• Deposits are non-refundable once substantive work has begun, unless we are at fault.

In every case we will charge a fair amount for the value actually delivered and the costs actually incurred — never a punitive minimum.

Operations & AI Audit. The $990 Operations & AI Audit fee is credited in full toward a subsequent build with 200bar if you proceed within six months of the audit delivery date.

If 200bar is unable to deliver the agreed scope through our own fault, we will offer to remedy the shortfall or provide a fair partial refund for the undelivered portion.

15. Governing law and jurisdiction

These terms are governed by Swiss law. Any dispute arising from or related to these terms or an engagement shall be subject to the exclusive jurisdiction of the courts of Lucerne, Switzerland. Where mandatory consumer-protection law in your country of residence provides stronger protections, those protections apply to that extent.

16. Changes to these terms

We may update these terms as our services evolve. The version published on this page at the time you sign a proposal is the version that applies to that engagement. Material changes will be communicated with reasonable notice. The effective date at the top of this section reflects the most recent revision.

Accessibility

We want 200bar.ai to be usable by as many people as possible. As a small private business we are not subject to a statutory accessibility-statement requirement under Swiss law, but we aim — voluntarily — to meet the spirit of the WCAG 2.2 AA guidelines.

What we do

• Semantic HTML landmarks and a logical heading structure
• Full keyboard navigation and visible focus states
• Sufficient colour contrast for text and interactive elements
• Descriptive alternative text for meaningful images
• Respect for the operating-system "reduce motion" setting
• A responsive layout that works across screen sizes and zoom levels

Known limitations

Some embedded third-party tools — such as the Calendly scheduler and the Tally resource form — are rendered by their providers, and their accessibility is outside our direct control. If one of them blocks you, email us and we will help you complete the same action another way (for example by booking a call directly by email).

Feedback

If you encounter a barrier on this site, please tell us at hello@200bar.ai. We aim to respond within 30 days and to offer an accessible alternative where a fix takes longer.