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Automation for dive shops & experience businesses

A dive shop that works
even when you're
underwater.

We map your workflows, build the automations, and hand everything over. Your bookings run, your guests get answers, and you get your days back.

Book a free 30-min call See what we automate ↓

No obligation · Response within 24 hours · Built by divers & engineers

Surface
200 bar
3–5 hrs recovered per day
1 day typical go-live
100% yours to own
0 /mo subscription fees

/ The problem

Dive shops run on
passion — not paper.

Most dive operations are buried in the same manual work, day after day. It's not a skill problem — it's a systems problem. We fix the systems.

Booking enquiries fall through the cracks. WhatsApp, Instagram, email, phone — all different channels, no unified system. Leads that cost money to generate disappear unanswered.

The same email gets written 40 times a week. Pre-dive briefing, directions, what to bring, waiver link. Every guest, every time, by hand.

Cert level checks happen at the dock. Manually, under pressure, when the boat is loading. Sending an OW diver to 30m because nobody confirmed their qualification at booking is an avoidable problem.

Empty seats when someone cancels. No automatic waitlist. No fill-the-boat trigger. Revenue walks out the door with the tide.

Gear tracking lives in spreadsheets — or heads. Service intervals, cylinder fills, BCD sizes. Someone knows it. Until they don't show up one day.

200bar.ai — before_vs_after.log
// A typical Monday morning. Before.
08:02 New WhatsApp: "Can I book for Saturday?"
↳ seen 4 hrs later. Diver booked elsewhere.
08:14 Email: "Do you have wetsuits size M?"
↳ replied manually. 6th time this week.
09:30 Diver at dock — booked a deep dive, OW only
↳ cert level never checked at booking. Awkward.
10:00 Cancellation — 2 seats empty on the boat
↳ no waitlist. Margin gone.
———————————————————————————— // The same Monday. After 200bar.ai.
08:02 WhatsApp enquiry → AI replied in 52s
↳ qualified, quoted, deposit link sent
08:14 Wetsuit FAQ → AI answered, gear checked
08:17 Booking confirmed → cert level + dive count collected
↳ AOW confirmed, meets depth requirement ✓
10:00 Cancellation → waitlist triggered instantly
↳ seat filled by 10:08

↳ You were underwater the whole time.

/ What we automate

The work that steals
your season.

These are the processes we've seen in every dive shop we've worked with. We build automations for all of them — and hand them to you.

💬

Enquiry & Booking Handling

An AI that responds to WhatsApp, email, and web enquiries in your voice, 24/7. Qualifies leads, answers FAQs, sends pricing, and confirms bookings — while you sleep.

AI-powered
🎓

Cert Level & Experience Screening

Collects cert level, agency, and logged dives at booking — not at the dock. Flags a mismatch before it becomes a problem. OW diver trying to book a 30m dive? Caught automatically, every time.

Automated
📋

Guest Journey Automation

From booking confirmation to post-trip review request — every touchpoint automated. Waivers collected digitally, pre-dive info sent the night before, review link sent after. Zero repetition.

Workflow
🚤

Capacity & Waitlist Logic

Boat full? Waitlist activates automatically. Cancellation comes in? The next diver on the list gets notified and can confirm in one click. No manual juggling. No empty seats.

Smart logic
🔧

Equipment & Gear Tracking

Cylinder fills, BCD service intervals, hydro dates — all tracked and automatically flagged before they become a problem. Gear assignment logged per diver per trip.

Live tracking
📊

Reporting & Visibility

A live dashboard that shows bookings, revenue, trip fill rates, and gear status — without you building it manually each week. Know your numbers without spending a morning on spreadsheets.

Automated

/ How it works

We analyse, we build,
you own it.

Three clean phases. No lengthy onboarding projects. No subscriptions after. You get the automations, the documentation, and full control.

01

Free discovery call

30 minutes. We walk through your current workflows, map where time is lost, and identify the five highest-impact things to automate. No pitch. Just an honest look at your operation.

Free · 30 min
02

Ops Audit

A deep-dive into your systems, tools, and workflows. We document everything, prioritise by impact and effort, and deliver a clear automation roadmap — with exact costs and timelines for each build.

From $490
03

We build it

We configure and build your automations — booking flows, AI concierge, pre-dive screening, guest journeys, gear tracking — connected to the tools you already use. Live within days, not months.

From $2,400
04

Handover — it's yours

Full walkthrough with your team. Complete documentation. Everything configured in your accounts, your tools, your name. We step back. You run it. No ongoing fee, no dependency on us.

100% ownership

What you walk away with

All yours
🤖
AI guest concierge

Trained on your shop, your sites, your pricing. Lives in your WhatsApp or website. You own the account.

⚙️
Booking & guest automations

Every flow built in tools under your name — not ours. Confirmation, waivers, briefings, reviews.

📂
Full documentation

Step-by-step guides for every automation so your team can maintain and extend everything independently.

🔑
All credentials & access

Every login, API key, and integration is set up in your accounts. We don't hold anything. Nothing is ours to take away.

🔄
Ongoing freedom

Use us again for the next build, or don't. You have everything you need to run it without us.

"
"We built 200bar because we ran dive operations ourselves — and were buried in admin while the reef was right outside. The technology to fix this exists. It just needs someone who knows both worlds."
The 200bar team · PADI IDC Staff Instructors & automation engineers
🤿
10+ years running dive operations

Day-trip shops, liveaboards, training centres across Southeast Asia and the Mediterranean. We know your job from the inside.

🤖
Deep expertise in AI & workflow automation

Not generic consultants. We build with the actual tools — Make, n8n, AI agents, CRMs, booking systems — applied to real dive shop problems.

🌊
Experience businesses, not just dive shops

Tour operators, water sports centres, surf schools. If your business runs on bookings, guides, guests, and gear — we can automate it.

/ Services

Fixed scope.
No surprises.

Everything is scoped and priced before we start. You know exactly what you're getting and what it costs — no hourly billing, no scope creep.

Ops Audit

$490

One-time · includes full roadmap

  • 90-min deep-dive into your workflows
  • Mapping of every manual, repetitive task
  • Prioritised automation roadmap
  • Exact build costs & timelines per automation
  • Tool stack recommendations
  • Credited against any build project
Book an audit

Full Automation Build

Custom

Scoped per operation · liveaboards welcome

  • Complete operational automation
  • Multi-location & multi-vessel support
  • Custom AI training & brand voice
  • Integrations with existing booking systems
  • Revenue reporting & dashboards
  • Ongoing retainer option available
Talk to us

/ Web Design & Build

A website guests
actually find — and book on.

We design and build fast, mobile-first dive shop websites that convert visitors into bookings. One-time cost, fully yours — no monthly fees, no page-builder lock-in.

Basic

$399

One-time · delivered in 5 days

  • Single-page responsive website
  • Up to 6 sections (hero, services, about, gallery, contact…)
  • Enquiry & contact form
  • Mobile & tablet optimised
  • Basic on-page SEO
  • Hosting & domain setup guidance
  • 1 round of revisions
Get started

Premium

$2,499

One-time · priority delivery

  • Unlimited pages & sections
  • Advanced animations & interactions
  • Online payment or booking system built in
  • Multi-language support
  • Full SEO optimisation & speed tuning
  • Google Analytics + Search Console setup
  • 1 month post-launch support
  • Unlimited revisions
Talk to us

All builds include hosting advice, domain setup guidance, and a hand-off walkthrough. No hidden extras.

/ Get started

30 minutes.
Know exactly what to automate.

Book a free discovery call. We'll map your workflows, find where the hours are going, and tell you honestly which automations will make the biggest difference — at no cost, no obligation.

Book free discovery call

Free · No credit card · Works for dive shops, tour operators & experience businesses