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200bar.ai — AI & automation for water-tourism operators For dive shops & operators · liveaboards, resorts & tour operators too

We worked your high season.
Now we help you run it.

200bar is the AI & automation consultancy built by former dive operators and instructors. Every inquiry answered while your team is underwater, every booking followed up, every guest looked after — without burning your season on admin.

No obligation · Response within 24 hours · Built by divers & engineers

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3–5 hrsrecovered per day
10–14 daysend-to-end build
100%custom builds yours
24hresponse time

Plug into any system with an API · 50+ integrations and counting

The problem

High season doesn't break
your team — the admin does.

You got into this to put people in the water, not to chase inquiries from your phone at the dock. But the busier the season, the more the manual work piles up — and the more good bookings slip past while your hands are full. It's not a hustle problem. It's a systems problem. We fix the systems.

Inquiries land while you're on the water. WhatsApp, Instagram, email, the booking form — all firing during peak season, all when your team is with guests. By the time someone replies, the guest has booked the operator down the beach.

The follow-up never happens. Someone asked about next week, you meant to circle back, then three trips ran and it slipped. Every forgotten follow-up is a paying guest you already earned — and lost.

You answer the same questions a hundred times. What to bring, where to meet, the waiver, the price, "do you have my size." Every guest, every time, typed out by hand between trips.

The reviews you earned never get asked for. Guests leave thrilled, then disappear. No automatic ask, no nudge — so the ranking that fills next season's calendar stays quiet while your competitors climb.

It all lives in your head — and you're exhausted. The schedule, the gear, who confirmed what, which guest still owes a deposit. When you finally take a day off, the whole operation holds its breath. That's not a business. That's a job you can't leave.

200bar.ai — peak_season.log
// A Saturday in high season. Before.
07:48 WhatsApp: "Any spots for Tuesday?"
↳ seen 5 hrs later. Guest booked elsewhere.
09:10 Email: "What time, what do I bring?"
↳ answered by hand. 9th time this week.
14:30 Last week's guest — meant to follow up
↳ never sent. Repeat booking gone.
18:00 Boat back. 12 happy guests leave
↳ nobody asked for a review.
— the same saturday. after 200bar.ai — 07:48 Inquiry → answered in under a minute
↳ availability sent, deposit link attached
09:10 FAQ → what-to-bring + meet point auto-sent
12:00 Last week's guest → follow-up fired on schedule
↳ rebooked for the next trip
19:30 Guests home → review request sent automatically
↳ ranking climbing while you sleep

↳ You ran the whole season — without running the admin.
What we automate

The work that steals
your season.

These are the jobs that quietly eat your high season — the follow-ups, the screening, the chasing. We've run them by hand ourselves. Now we automate them and hand the system to you.

→ How dive shop automation works · Read the complete guide

Every enquiry gets an answer — even while your team is underwater.

WhatsApp, email, and web messages answered in your voice, around the clock and across time zones. Questions handled, pricing sent, the right ones flagged for you. The enquiry that lands at 2am is still warm at breakfast.

AI-powered

Know who you're putting in the water — before they show up.

Cert level, experience, and requirements collected at booking, not at the dock. A mismatch gets caught early, every time — so you sort it from your office, not in front of a guest with their gear already on.

Automated

Stop losing bookings because someone forgot to follow up.

From the first reply to the post-trip review request, every touchpoint runs on its own. Confirmations, waivers, the night-before briefing, the nudge that turns a maybe into a paid booking — sent on time without anyone remembering to.

Workflow

Run full instead of running short.

When you're booked out, the waitlist takes over. A cancellation comes in and the next guest is notified and can lock in their spot in one tap. No manual juggling, no half-empty boats, no seats you should have sold.

Smart logic

Never get caught out by service dates or gear again.

Cylinder fills, service intervals, hydro and inspection dates tracked and flagged before they bite — with gear logged per guest, per trip. The kit's ready when the season hits, instead of becoming a problem on a busy morning.

Live tracking

See how the season's really going — without building a spreadsheet.

A live view of bookings, revenue, fill rates, and gear status, updating on its own. Know your numbers in a glance instead of losing a morning to it — and decide with what's actually happening, not last week's gut feel.

Automated
See it work

Try the concierge.
Tap a question.

This is the AI that answers your guests on WhatsApp — qualifying leads, catching cert mismatches, and sending deposit links while you're on the boat. Poke at it.

  • Replies in seconds, in your voice, 24/7.
  • Catches the OW-diver-wants-30m problem before the deposit, not at the dock.
  • Sends the deposit link and books the seat itself.

Sample conversation. The real concierge is trained on your shop, pricing, dive sites & house rules — and lives in your own WhatsApp.

200bar concierge
200bar Concierge
online · replies instantly
Hey! 🤿 Welcome to the dive shop — how can I help you today? Tap a question below to see how I'd handle it.
How it works

We analyse, we build,
you keep it.

Three clean phases. No lengthy onboarding projects. You get the automations, the documentation, and full control.

01

Free discovery call

30 minutes. We walk through your current workflows, map where time is lost, and identify the five highest-impact things to automate. No pitch. Just an honest look at your operation.

Free · 30 min
02

Operations & AI Audit

A deep-dive into your systems, tools, and workflows. We document everything, prioritise by impact and effort, and deliver a clear automation roadmap — with exact costs and timelines for each build.

$990
03

We build it

We configure and build your automations — booking flows, AI concierge, pre-dive screening, guest journeys, gear tracking — connected to the tools you already use. Live within days, not months.

From $2,900
04

Handover — it's yours

Full walkthrough with your team. Complete documentation. Everything configured in your accounts, your tools, your name. We step back. You run it. No ongoing fee, no dependency on us.

100% ownership

What you walk away with

All yours
AI guest concierge

Trained on your shop, your sites, your pricing. Lives in your WhatsApp or website. You own the account.

Booking & guest automations

Every flow built in tools under your name — not ours. Confirmation, waivers, briefings, reviews.

Full documentation

Step-by-step guides for every automation so your team can maintain and extend everything independently.

All credentials & access

Every login, API key, and integration is set up in your accounts. We don't hold anything. Nothing is ours to take away.

Ongoing freedom

Use us again for the next build, or don't. You have everything you need to run it without us.

Who you're hiring

Built by people who've actually
worked your high season.

We're not a generic AI consultant and we're not an agency. We're former operators — we've run dive centers, taught full seasons, managed resorts and crewed liveaboards. The pre-dawn boat call, the inbox you never catch up on, the inquiry that goes cold while your team is underwater: we've lived all of it. Competitors can copy the tools. They can't copy knowing how a season actually runs — a dive season, a resort summer, or a liveaboard week.

Thailand Egypt Belize Mexico Honduras Canada Liveaboards
Matt Klimmek — co-founder, 200bar.ai

Matt Klimmek

Co-founder · ran the operation, now builds the systems

PADI IDC Staff InstructorTDI Full Cave Diver

Worked high seasons as an operator and instructor — boats, courses, and the front desk that never slept. Got obsessed with killing the admin that ate the day, then learned to build it. Now designs the booking flows, guest communication, and AI concierge that hand operators their time back.

Jess Klimmek — co-founder, 200bar.ai

Jess Klimmek

Co-founder · managed the operation, knows where it breaks

PADI IDC Staff InstructorTDI Full Cave Diver

Has worked and managed every seat in a water-tourism operation — front desk, boat, classroom, the spreadsheet that holds it together. Knows exactly which jobs quietly steal a season, which guests slip through the cracks, and what's actually worth automating instead of what just sounds impressive.

Former operators, instructors & resort managers across Thailand, Egypt, Belize, Mexico, Honduras, Canada & liveaboards · A brand of Gamper Klimmek Consulting

Built for dive shops first — and just as at home with liveaboards, resorts, surf & watersports schools, tour operators & experience businesses.

Services · How we work

Start where it makes
sense — scale when it pays.

From a free call to a system that runs your whole season. Every step is fixed-scope and priced up front — and the audit credits back in full when you build.

Every engagement starts with a free discovery call and a $990 Operations & AI Audit — credited in full to whichever build you choose:

High Season Quick Win

From $2,900

One operational problem, solved properly

  • Stop losing bookings to follow-up that never happened
  • Review requests that go out automatically, every time
  • Guest FAQ handled before it hits your inbox
  • WhatsApp workflows your team can actually use
  • Built, tested & live in your accounts
  • Documentation so it keeps running without us
Fix one thing

Complete Digital Operator System

From $9,900

Your entire operation, modernised end to end

  • Website that turns visitors into paying guests
  • Full automation across your guest journey
  • AI concierge answering inquiries around the clock
  • Booking workflows wired into how you actually operate
  • CRM integration so nothing falls through the cracks
  • SOP system & staff training built in
  • Everything in your accounts — yours to keep
Talk to us
Services · Websites

Turn more visitors
into paying guests.

Fast, mobile-first sites built around your real booking flow — so more of the guests who find you actually book. Set up in your accounts, yours to keep.

→ Dive shop website design

Operator Website

From $2,990

Fast, mobile-first, fully yours

  • Built to turn more visitors into paying guests
  • Mobile-first — most of your guests book from a phone
  • Loads fast on slow connections at remote dive sites
  • Your trips, courses, and rates laid out to convert
  • Inquiry form wired straight to your inbox
  • On-page SEO so guests find you before the resort next door
  • Set up in your accounts — yours to keep, no lock-in
Start with a call

Website + Automation System

From $7,990

The site and the system that runs behind it

  • Everything in the Booking-Optimized Website
  • AI concierge — every inquiry gets an answer, even while your team is underwater
  • Inquiry follow-up that runs itself through high season
  • Automatic review requests after each guest dives with you
  • Booking workflows connected to the tools you already use
  • SOPs documented and your staff trained to run it
  • One operator system — website and automation, not two vendors
Talk to us
FAQ

Questions operators actually ask us.

Straight answers. If yours isn't here, send it to hello@200bar.ai and we'll reply within 24 hours.

Will this work with my current booking system?

Yes — if it has an API, we integrate. We've worked with PADI Travel, Bookeo, Rezdy, Peek, FareHarbor, Checkfront, and bespoke setups. We don't ask you to switch tools. We connect to what you already use and automate the gaps around it. If you're not sure whether your system has an API, send us the name on the discovery call and we'll tell you in two minutes.

What does "yours to keep" actually mean?

For custom builds, every automation, every API key, every login is set up in your accounts under your name. We don't hold the keys. When the project is done, you have full admin access to every tool — Make / n8n / Zapier, your AI provider, your CRM, your booking system. If you stop working with us tomorrow, nothing breaks and nothing goes away. Compare that to most agencies who put everything in their account and charge you a monthly fee to keep the lights on. (Note: some pre-built tools we offer separately are hosted by us with an ongoing fee — we'll always tell you upfront which option you're choosing.)

How long does an implementation take?

Typical timeline: 10–14 days from kickoff to handover. Week 1 we map your workflows and lock the scope. Week 2 we build, test with real bookings, and walk your team through everything. Most shops see their first automated booking inside the first week.

What if my team isn't technical?

That's the standard case, not the exception. Every automation comes with a plain-English walkthrough video, a step-by-step doc, and a 60-minute handover call with whoever runs your front desk. The day-to-day after handover is no more technical than checking email — most of our clients are dive instructors, not developers.

Can the AI concierge speak in my voice and languages?

Yes. We train it on your existing replies, your pricing, your dive sites, your house rules. It speaks the way you speak — not like a generic chatbot. It handles English, Spanish, German, French, Italian, Bahasa, and most major languages out of the box. If a guest asks something it doesn't know, it hands the conversation to a human instead of guessing.

What happens with cert verification — is it really automatic?

At booking, the guest enters their certification level, agency, dive count, and last dive date. We cross-check it against the dive plan they've booked. If an OW diver tries to book a 30m wreck, the system flags it before the deposit is taken — not at the dock at 7am. For agencies with verification APIs (PADI Pros, SSI), we can verify the cert number directly. For others, we collect a card photo and route it to your team for a 30-second visual check.

What about WhatsApp Business — can the AI actually reply there?

Yes — via the official WhatsApp Business API (Meta-approved, not a grey-area workaround that gets your number banned). The AI replies in seconds, qualifies the lead, sends pricing, and books the slot. Your team sees the full conversation and can take over at any point with one tap. Same setup works for Instagram DMs and Facebook Messenger.

What does it cost to run after you hand it over?

Honest answer: usually $30–$120/month in tool subscriptions, depending on volume. That's Make/n8n, your AI provider (OpenAI/Anthropic), and any messaging APIs. We pick the cheapest stack that does the job, you pay those vendors directly, and there are no markups. Most shops save 10–20× that in recovered staff hours in the first month.

Do you offer ongoing support after handover?

Optional, never required. You can call us back for the next build, hire us for a monthly retainer (from $390/mo for priority support and small tweaks), or run it entirely in-house. The whole point is that you have the keys. No phantom dependency.

My dive shop is small — is this overkill?

Smaller shops feel the impact more, not less. If you're running 1–3 boats and answering enquiries on your phone between dives, automating the booking funnel and the AI concierge alone gives you back the evening. The Operations & AI Audit at $990 is built specifically to find the 3–5 highest-leverage automations for your size — no one is selling you a $50k enterprise build.

Will you also do my website, or only automation?

Both. Many clients start with one and add the other. We build fast, mobile-first dive shop websites (one-time cost, fully yours, no page-builder lock-in) and we wire them straight into the automation layer — so an enquiry on your homepage triggers the same AI response, qualification, and booking flow as WhatsApp. See Web Design pricing above.

Can I see this in action somewhere?

Yes — try the concierge right here on this page (tap a few dive questions and watch it qualify, catch a cert mismatch, and send a deposit link). You can also see a real site we built at Planet Scuba Mexico. Then book a call to see it trained on your shop.

Get started

30 minutes.
Know exactly what to automate.

Book a free discovery call. We'll map your workflows, find where the hours are going, and tell you honestly which automations will make the biggest difference — at no cost, no obligation.

Free · No credit card · Works for dive shops, tour operators & experience businesses

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