Markus Teupe has been diving and teaching in the Riviera Maya for over 20 years. His web presence didn't reflect it. We rebuilt it from the ground up — premium, bilingual, and built to convert.
The old site was a stock WordPress template that buried 20 years of world-class cave diving expertise under red headers and bullet points. Visitors had no way to judge Markus's credentials, no way to browse the cenotes, and no site in their own language.
Generic WordPress template. Bold red "CAVE DIVING" header. English only. No cenote detail, no credentials, no story. Visitors had no way to tell this apart from any other dive shop.
Editorial. Split-screen. Bilingual DE/EN. "Das Wasser hier leuchtet tiefer." — German-speaking divers land on a site built around Markus's 20 years of expertise.
Dark, cinematic, and content-rich. The site puts Markus's 20+ years of expertise front and centre — without a single line of marketing fluff.
Every section earns its place. The site is editorial — it educates as much as it sells. Because a diver who understands what they're getting into books with confidence.
Full-bleed cenote photography, serif editorial typography, and a clear value proposition. DE and EN hero copy written for the specific audience. First impression: premium.
BilingualIndividual profile pages for every cenote — dive specs (depth, visibility, type, difficulty, temperature), geology, dive conditions, and a booking CTA. Visitors know exactly what they're getting before they enquire.
Rich contentInteractive region overview: Puerto Aventuras, Dos Ojos/Tulum, Puerto Morelos. Distance and pricing from base shown clearly. Transport included — highlighted as a differentiator.
ConversionMarkus Teupe's 20+ years of experience given the space it deserves. Full editorial page with credentials, philosophy, and photography. Builds trust before the first message is sent.
Trust builderWhatsApp CTA on every page — because that's how dive shops close bookings. Contact form as a backup. Response time and languages displayed prominently.
High conversionEvery page in German and English. Language switcher in the nav. Planet Scuba's primary market is German-speaking divers — the site speaks to them in their own language, with copy that doesn't read like a translation.
Bilingual"The site finally looks like the operation — not like a dive shop template from 2015. Our German clients tell us it's the most professional cenote site they've seen."Markus Teupe · Planet Scuba Mexico · Puerto Aventuras
The site went from a dated, single-language page to a multi-page editorial site that positions Planet Scuba Mexico exactly where it belongs — at the top of the Riviera Maya cave diving market.
We build fast, mobile-first websites for dive shops and experience businesses — designed to make visitors book, not bounce. One-time cost, fully yours.
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